Wednesday 1 December 2010

Album Poster Analysis


Aesthetically of all the album posters I am analysing I like this one the best. Unlike others, the most striking part of this poster is the album name, allowing the audience to remember it, this also works well with the fact that it has such a striking style, incorporating the flower effect into the font, and the background. This is obviously a feature that will be used on the album cover, so customers can relate the two.
Aswell as the album name, the band name is also very noticeable, in the blocked font which is again different to the smaller print at the bottom of the page. The content, unlike many posters is mostly centred which gives a symmetrical look which compliments the "DIRT" lettering.
The font is very clear allowing for easy readability, and the most important points are in the larger, centred fonts. Unusually, this poster also incorporates information on tour dates (not very visible in this photo) at the bottom of the page, allowing for the best advertisement possible, as it not only advertises the album, but the tour too.
This, like the other two posters also incorporates the bands website, and record label (Road Runner Records)
Another thing is it incorporates the price of the album, so the fans will no what to expect when they buy it.

I chose this poster in particular, not only because the artist is relevant the genre Jacques' music, but also because I think it is very aesthetically pleasing, and the layout is successful in that it is minimal but still interesting.
It is easily recognisable that the image is the main viewpoint of this poster, and alothough it is a very plain image it keeps it interesting with a shadowy silhouette of Laura Marling herself. Other than the small blocks of colour in the font, the colour palette is relevant to the colours I would like to use in my digipak and poster. I find that the earthy colours fit the British indie/rock genre very well. The graphology used in this poster is so simple, but really effective and makes it very easy to understand. The artist's name is in the biggest font, and is also different to the rest of the font as it adds colour - this shows that they want their target audience to recognise the name in order to be captured enough to read the details about the album. The album name is also in clear large font, underneath the artists name. This avoids confusion and adds well to the simple layout.
The use of details about other songs featured on the album is a generic convention for album posters as this entices the reader to recognise the songs and hopefully push them to be interested enough to buy the album.
Other features on the poster are the record label (Virgin Records) represented by their logo, Laura Marling's official website and most importantly the HMV logo, allowing readers to know where they can buy the album.
I really like this poster as it has only the bare minimum amount of information needed to successfully advertise the album.
This poster has a lot of similarities to the Laura Marling poster, although the image is not of a band member and the band name, and album name is layered on top of the main image.
Although I do like this poster, I find the choice of font for the band and album name is a little risky, although this will help people to recognise the band through their font style, I think it is a little hard to read.
This poster uses the same conventions as the other two by including their website, their record labels website, the albums name, featured songs, price and places to buy the album.
The main difference that I like about this poster is that it incorporates ratings, and a review.
I think this is a very good convention of an album poster, as this allows people who may not normally listen to the band to read the very good ratings, and then be inclined to try the album out.

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