Dear Moderator,

I hope you enjoy looking through our blog. We had great fun making it although it was alot of hard work :)

Thank you

Emily, Steff and Hannah

2 How Effective is the Combination of the Main Product, and the Ancillary Products?

2 How Effective is the Combination of the Main Product, and the Ancillary Products?

Media Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

1. We gained inspiration for this shot from the video below. We liked this shot because it shows the accompniment used by Mumford and Sons themselves which links our music video. It also portrays Jacques feelings and his talent in using the guitar.





2. We found that this shot was a very effective way of showing the instruments used in the accompniment, as it shows the music genre. This shot is taken from part of the instrumental bit in the music video and by using this it alows the viewer to take in the video.





3. We believe that this shot illustrates the passion that the couple have for one and other. Our inspiration for this was from the film 'The holiday' which can be seen below. Audiences that are interested in this particular genre expect a passionate kiss in a storyline like ours, this is supporting the theorist Roland Barthes in his narrative codes.






4. This shot demonstrates the female being represented as flirtatious and how a typical girl in love would feel. We found the clip fromm Twilight 'new moon' when Bella is seen to be running along in slow motion but then looking back straight into his eyes, see this in the link below. This gives off a great atomsphere and makes you see her as the male see's her.






5. The clip below has been a big inspiration to portray the shot above. We got this from another Mumford a Son's video and it shows the deep passion that the singer has about his music. It also links to the storyline of our music video because his face is showing love towards the female. Using a different angle creates a different view on how he is feeling.





6. The mis en scene is set in the woods, we thought this would be a great place to show that the couple are out having a romantic time together. Again we got the idea from a Mumford and Sons video because it really fits with there genre and style of music.




7. The Mumford and Sons clip below and the shot of our video both represent the extreme emotions of this heartbroken male. This close up shot is a an effective way to show the audience that feelings of the male and the  connotations of the peice.

Question 3

i did create this in a aminmto presentation but it will not upload so for now...

4 How did you use Media Technologies in the Research, Planning, Construction and Evaluation Stages?

http://www.youtube.com/watch?v=NUvKjAcEDRY

Poster

Digipak

Digipack Draft

Draft CD Back

Another Draft Poster

Album Poster Analysis

After struggling to find album posters on the internet I decided to browse through a few of my NME magazines. I found various posters, but picked these posters out as they fit our genre much better than others.

video analysis.

Banhart is associated with the new weird American. genre and his music was called "free associative work". I decided to analyse two of Devendra Banheart music videos both completely different to each other one is about a ribbon and is more abstract, the other is a performance based video either work for the artist.

The first is 'i feel just like a child' This is a performance based video, simple black background just him and a band. There are lots of close ups on the bands instruments showing that they are playing it and to get the effect that they are playing it then and there. There is one long shot which they have used a mirror effect to make it seem like there are more band member than there are, this is a great way to make a performance video seem more interesting, it also added to the hippy vibe of the band. They show Devendra when he is singing again shows that he's preforming to you. He only has a pair of shorts on, drawing attention to him and making him stand out from anyone else.

The simple red light in this video gives the effect of the sun in a dark and gloomy space. the one red light could mediate that there is only one devendra. the dim lighting makes for a shadow effect on some of the shots which I think adds depth to the simple video. there are also different lights that show such as a blue which come on to the beat.

There are lots of tracking shots in this video, which makes it more interesting than the simple mid or long shot from the front which is stationary. The tracking shot makes you feel like you are moving with the music and creates the effect that You are moving around him. There are many high angles in this to go with the lyrics 'little child', with the camera being higher this shows he his smaller. There are also low angles when he says 'i need' showing that even though hes an adult he needs some one to help him, so the camera might show him begging to some one or the audience.

Poster Draft

Poster Ideas

This is one idea for the poster and i have used a simular font as my digipak.

This was initailly my first idea but the fonts don't match my digipak.

Draft Album Back and Front

I decided to edit the album back and cover more so that it would fit in more with the posters, so i used again the brown paper (seen in the jacket on hannahs poster and the background on mine) I also used the masking taped effect that is used on my draft poster. I think these elements make it much more interesting to look at, as it now appears 3 dimensional and gives a texturised look. Another main change is the loss of 'Jacques Reid,' we agreed that this would be better as I feel the fact that we have Jacques face on the front means that the customer will recognise him through this, leaving no need for his name. I also think it looks more effective with minimal text.

Overall, i'm really happy with the look of the back of the CD cover, we decided not to have the track numbers on but instead hannah advised me to add the track lengths on, as this is a common convention of Album cases, I used the same font on the back to add continuity, and the same background colour. The masking tape effect in the top right corner diminishes the look of a blank space and finishes the page nicely.

I think with this cd cover and back, we've given Jacques as an artist a very distinctive style, people would be able to recognise this style as his through the unusual font, texture and artistic look.

Track Listing

Winds Of Change
Harrowing Lies
You Gained Nothing
Dark Before The Dawn
Against My Will

Draft Digipak Idea

More Poster Drafts

Draft Digipak Poster

I created this poster in an attempt to keep with the theme of the album cover but include the correct information about tour dates. I chose to also include a photo of the woods, changed the saturation, which fits the look of the video, this helps add a sense of continuity throughout the digipak, allowing the customer to recognise the style and relate this back to the artist.