2 How Effective is the Combination of the Main Product, and the Ancillary Products?

2 How Effective is the Combination of the Main Product, and the Ancillary Products?

4 How did you use Media Technologies in the Research, Planning, Construction and Evaluation Stages?

http://www.youtube.com/watch?v=NUvKjAcEDRY

Digipack Draft

Draft CD Back

Another Draft Poster

Album Poster Analysis

After struggling to find album posters on the internet I decided to browse through a few of my NME magazines. I found various posters, but picked these posters out as they fit our genre much better than others.

Poster Draft

Draft Album Back and Front

I decided to edit the album back and cover more so that it would fit in more with the posters, so i used again the brown paper (seen in the jacket on hannahs poster and the background on mine) I also used the masking taped effect that is used on my draft poster. I think these elements make it much more interesting to look at, as it now appears 3 dimensional and gives a texturised look. Another main change is the loss of 'Jacques Reid,' we agreed that this would be better as I feel the fact that we have Jacques face on the front means that the customer will recognise him through this, leaving no need for his name. I also think it looks more effective with minimal text.

Overall, i'm really happy with the look of the back of the CD cover, we decided not to have the track numbers on but instead hannah advised me to add the track lengths on, as this is a common convention of Album cases, I used the same font on the back to add continuity, and the same background colour. The masking tape effect in the top right corner diminishes the look of a blank space and finishes the page nicely.

I think with this cd cover and back, we've given Jacques as an artist a very distinctive style, people would be able to recognise this style as his through the unusual font, texture and artistic look.

Track Listing

Winds Of Change
Harrowing Lies
You Gained Nothing
Dark Before The Dawn
Against My Will

More Poster Drafts

Draft Digipak Poster

I created this poster in an attempt to keep with the theme of the album cover but include the correct information about tour dates. I chose to also include a photo of the woods, changed the saturation, which fits the look of the video, this helps add a sense of continuity throughout the digipak, allowing the customer to recognise the style and relate this back to the artist.

Album Poster Analysis

Aesthetically of all the album posters I am analysing I like this one the best. Unlike others, the most striking part of this poster is the album name, allowing the audience to remember it, this also works well with the fact that it has such a striking style, incorporating the flower effect into the font, and the background. This is obviously a feature that will be used on the album cover, so customers can relate the two.

Aswell as the album name, the band name is also very noticeable, in the blocked font which is again different to the smaller print at the bottom of the page. The content, unlike many posters is mostly centred which gives a symmetrical look which compliments the "DIRT" lettering.

The font is very clear allowing for easy readability, and the most important points are in the larger, centred fonts. Unusually, this poster also incorporates information on tour dates (not very visible in this photo) at the bottom of the page, allowing for the best advertisement possible, as it not only advertises the album, but the tour too.

This, like the other two posters also incorporates the bands website, and record label (Road Runner Records)

Another thing is it incorporates the price of the album, so the fans will no what to expect when they buy it.

I chose this poster in particular, not only because the artist is relevant the genre Jacques' music, but also because I think it is very aesthetically pleasing, and the layout is successful in that it is minimal but still interesting.

It is easily recognisable that the image is the main viewpoint of this poster, and alothough it is a very plain image it keeps it interesting with a shadowy silhouette of Laura Marling herself. Other than the small blocks of colour in the font, the colour palette is relevant to the colours I would like to use in my digipak and poster. I find that the earthy colours fit the British indie/rock genre very well. The graphology used in this poster is so simple, but really effective and makes it very easy to understand. The artist's name is in the biggest font, and is also different to the rest of the font as it adds colour - this shows that they want their target audience to recognise the name in order to be captured enough to read the details about the album. The album name is also in clear large font, underneath the artists name. This avoids confusion and adds well to the simple layout.

The use of details about other songs featured on the album is a generic convention for album posters as this entices the reader to recognise the songs and hopefully push them to be interested enough to buy the album.

Other features on the poster are the record label (Virgin Records) represented by their logo, Laura Marling's official website and most importantly the HMV logo, allowing readers to know where they can buy the album.

I really like this poster as it has only the bare minimum amount of information needed to successfully advertise the album.

This poster has a lot of similarities to the Laura Marling poster, although the image is not of a band member and the band name, and album name is layered on top of the main image.

Although I do like this poster, I find the choice of font for the band and album name is a little risky, although this will help people to recognise the band through their font style, I think it is a little hard to read.

This poster uses the same conventions as the other two by including their website, their record labels website, the albums name, featured songs, price and places to buy the album.

The main difference that I like about this poster is that it incorporates ratings, and a review.

I think this is a very good convention of an album poster, as this allows people who may not normally listen to the band to read the very good ratings, and then be inclined to try the album out.

Photos for Digipak

Final Cut

Editing

Feedback on 'Nearly Final Cut'

Asking for Feedback Via Twitter

Via Youtube

Nearly final cut

Editing.

Today me and Hannah put together the final edit of the video, unfortunately Emmy couldn't be with us due to illness, however she has given enough input into what she wanted the video to look like before falling ill.
I feel that we've created a really good final edit, and although at the end of the school day we still had a minute left to edit, i've taken on what Hannah said and managed to finish it. Although I feel it looks good, I still want Hannah and Emmy to go over it tomorrow just to give another perspective, and add in any bits they feel necessary. The video is currently uploading to Youtube and will be posted shortly. (Note that this isn't the final cut)

Band Merchandise

Unisex Mumford and Sons official T - Shirt, Can be bought in four sizes and costs £20.00

Ladies Official Mumford and Sons vest top for album, 'Sign No More' can be bought in three sizes, and costs £20.00

Official Mumford and Sons canvas duffle bag, is in only one colour and costs £25.00.
"Perfect for carrying your kit back from the gym or towel back from the beach" - MumfordandSons.com
I think band merchandise is very important nowadays as 'die-hard' fans like to make their loyalty known to friends and other people, and wearing or having something that signifies a band allows them to do this.
I plan to create a canvas bag or a t-shirt with some of the album art, or digipak poster images using transfer print, as this is cost effective but is also quite straight forward to create a high quality effect.